THE ONLY MANAGED SERVICE EXCHANGE
FOR LINEAR TV.
FOR LINEAR TV.
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We Make Buying Linear TV Easier
Linear TV is powerful and effective, but buying it is too manual, slow, and distracting for agencies and brands. At Continuum, we know how powerful linear TV advertising is while simultaneously being frustrating to access; the problem is access, not effectiveness.
How? The Linear TV Exchange
The burden of activating linear TV ad campaigns is growing for agencies and brands. Resources for it are decreasing while the demands are increasing. So we decided to reimagine the whole broken system; we ignored all the old rules, norms, and fears and built our own linear TV exchange and our own platform. With the exchange, we have automated much of the planning, buying, and reporting, making linear TV much easier to access.
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Agencies active on our platform in the last 12 months
In an industry where accounts switch so frequently, one of the most important metrics for us is the number of active agencies on Continuum's MSP
Brands active on our platform in the last 12 months
CPG, QSR, Pharma, Tourism, Booze, Auto, Health... we do it all
Campaigns executed on our platform in the last 12 months
Not all campaigns are created equally. We allow and accommodate customization per our clients' requests
Inventory partners sourced into the Continuum MSP
Running a hybrid campaign on broadcast, cable, and streaming has never been easier
Cable networks utilized through our platform
Accessing 98% of the US cable footprint
Broadcast stations utilized on our platform
Reaching 123 million US households across all 210 DMAs
Sporting events available through our platform each year
Any sport. Any event. Any network. Tell us what you want and we'll put it together
Live event sports impressions available through our sports platform
Target live in-game inventory, surround, or both
Unique characters working together to build a company we can be proud of
And a platform you'll love using
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Partner with the Continuum Team
TV still moves the needle, but the buying process hasn’t moved in decades. Linear remains one of the most impactful ad channels—mass reach, cultural relevance, and proven results. But it’s held back by outdated workflows, manual planning, and a lack of transparency. We fixed that. Continuum replaces the legacy RFP model with a fully managed exchange—automated, data-informed, and operated by a team built for modern TV.
Get Connected Today